Convergence in Global Markets and Consumer Behaviour

Autor:	David E. Smith, Darryl J. Mitry
Jazyk:	angličtina
Rok vydání:	2009
Předmět:	Marketing Consumption (economics) Economics and Econometrics Public Health Environmental and Occupational Health Identity (social science) Product (business) Internationalization Globalization Economics Convergence (relationship) Economic system Applied Psychology Consumer behaviour Traditional society
Zdroj:	International Journal of Consumer Studies. 33(3):316-321
ISSN:	1470-6431 1470-6423
DOI:	10.1111/j.1470-6431.2009.00746.x
Popis:	Consumer behavioural scientists such as economists and marketing researchers are interested in the degree to which global convergence is occurring with respect to various consumer behaviour dimensions, particularly the extent that consumption patterns in products appear to evolve and become more similar across different parts of the world. With increasing internationalization and cultural cross-fertilization, the traditional societies of the world are converging in many ways. The strategic marketing of flavoured alcoholic beverages is a particularly interesting example of this evolutionary process to convergence. Consumers in countries of different cultural originations are developing preferences for the same products and show increasing sign of converging around global product identity. This article presents the results of a study analysing the evolutionary process.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_dedup___::5553132f4a6e34e9ce20098347a7696d https://doi.org/10.1111/j.1470-6431.2009.00746.x Zobrazit plný text záznamu Plný text ve formátu PDF Plný text ve formátu HTML
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