Social networking as an advertising tool in Russia and abroad
| Autor: | Ageev, Iliya Aleksandrovich, Kondratyeva (Kondratieva), Irina Vladimirovna, Zaviyalova, Zinaida Sergeevna, Giniyatova, E. V., Zavyalova, M. P., Deakin, Ann, Lokotosh, Y. V. |
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| Jazyk: | angličtina |
| Rok vydání: | 2016 |
| Předmět: |
Россия
business.industry социальные сети media_common.quotation_subject социальные медиа бизнес реклама Advertising Public relations рекламный маркетинг ВКонтакте социальная сеть lcsh:Social Sciences lcsh:H Promotion (rank) Political science Key (cryptography) business media_common социальная сеть |
| Zdroj: | SHS Web of Conferences, Vol 28, p 01003 (2016) SHS Web of Conferences. 2016. Vol. 28. P. 01003 (1-4) |
| ISSN: | 2261-2424 |
| Popis: | This study contrasts the behavioural patterns of users on Facebook with those on VKontakte using data collected by Facebook and a survey of Russian VKontakte users. The authors analyse the key differences between the two popular social networks, including what users perceived to be the most attractive options, the amount of time spent online and attitudes toward advertising. The results have been used to evaluate the potential of social networks (SMM) for business promotion in Russia. |
| Databáze: | OpenAIRE |
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