How One Library's Health Information Center Expanded Its Marketing Plan
| Autor: | Rachel E Roberts, Martha Earl, Jennifer Luhrs, Kelsey Leonard Grabeel |
|---|---|
| Rok vydání: | 2019 |
| Předmět: |
Marketing
Libraries Medical business.industry Consumer health Health Informatics Medical library Library and Information Sciences Public relations Information Centers Marketing strategy Tennessee Outreach Organizational Case Studies Humans Center (algebra and category theory) Business Health information Relationship marketing Marketing plan |
| Zdroj: | Medical reference services quarterly. 38(3) |
| ISSN: | 1540-9597 |
| Popis: | When Preston Medical Library moved inside the Medical Center in September 2014, the new patient library, called the Health Information Center (HIC), was added. This addition is a patient focused, consumer health library that, among other things, offers health information and books. After the initial marketing plan was implemented, a task force was created to focus specifically on marketing the consumer health library and its resources. This article discusses how the task force revamped the marketing strategy to include outreach into the medical center's waiting rooms and other opportunities for collaboration. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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