The hybrid identity of micro enterprises: contrasting the perspectives of community pharmacies’ owners-managers and employees
| Autor: | Luis M. Martins, Janet Anderson, Francisco Nunes, Siri Wiig |
|---|---|
| Jazyk: | angličtina |
| Rok vydání: | 2017 |
| Předmět: |
HD
Strategy and Management Identity (social science) Pharmacy Organizational performance 03 medical and health sciences 0302 clinical medicine RA0421 0502 economics and business Agency (sociology) 030212 general & internal medicine Sociology Marketing Hybrid organizational identity Institutionalism Organizational identity business.industry 05 social sciences Ownership Public relations Professionals Ciências Sociais::Economia e Gestão [Domínio/Área Científica] Community health Business Management and Accounting (miscellaneous) Normative Stewardship business 050203 business & management |
| Zdroj: | Repositório Científico de Acesso Aberto de Portugal Repositório Científico de Acesso Aberto de Portugal (RCAAP) instacron:RCAAP Nunes, F G, Anderson, J, Martins, L M & Wiig, S 2017, ' The hybrid identity of micro enterprises : Contrasting the perspectives of community pharmacies’ owners-managers and employees ', Journal of Small Business and Enterprise Development, vol. 24, no. 1, pp. 34-53 . https://doi.org/10.1108/JSBED-05-2016-0069 |
| ISSN: | 1462-6004 |
| Popis: | Purpose The purpose of this paper is to examine the effect of ownership of community pharmacies on the perception of organizational identity and its relationships with organizational performance. Design/methodology/approach A survey was carried out on a sample of pharmacists working in community pharmacies in Portugal. The sample comprised 1,369 pharmacists, of whom 51 percent were owner-managers. Measures of pharmacies’ normative (community health oriented) and utilitarian (business oriented) identities, identity strength (clear and unifying), substantive (stockholder focused) and symbolic (society focused) performance were included. Findings Both owners and employed pharmacists rated the normative identity of pharmacies higher than the utilitarian identity. Compared with employed pharmacists, owners perceive a lower level of utilitarian identity, the same level of normative identity, and higher levels of identity strength. Normative identity and identity strength predicted symbolic performance. Normative and utilitarian identities and identity strength predicted substantive performance. The relationship between utilitarian identity and substantive performance was significant among owner pharmacists but not among employed pharmacists. Research limitations/implications The limitations include the use of perceptive measures and the focus on the individual level of analysis. Practical implications In order to improve pharmacies’ performance, pharmacists who manage community pharmacies are challenged to reconcile tensions arising from the co-existence of business and community health identities and from their own agency (self-serving) and stewardship (altruistic) motives. Originality/value This study draws on institutional, identity and stewardship theories to understand how pharmacists, owners and employees, view the identity of community pharmacies and how identity relates to organizational performance. |
| Databáze: | OpenAIRE |
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