Healthy Eating in Low-Income Rural Louisiana Parishes: Formative Research for Future Social Marketing Campaigns
| Autor: | Richie Roberts, Denise Holston, Linda Fergus |
|---|---|
| Rok vydání: | 2021 |
| Předmět: |
Adult
Adolescent 030309 nutrition & dietetics Health Toxicology and Mutagenesis Nutrition Education education Population Distribution (economics) Article Grounded theory Young Adult 03 medical and health sciences 0302 clinical medicine Environmental health medicine Humans rural population 030212 general & internal medicine Child 0303 health sciences education.field_of_study business.industry Public Health Environmental and Occupational Health Theory of planned behavior Feeding Behavior low-income population Louisiana medicine.disease Focus group Obesity Southeastern United States Social marketing healthy eating social marketing Medicine Female theory of planned behavior Diet Healthy Psychology business |
| Zdroj: | International Journal of Environmental Research and Public Health International Journal of Environmental Research and Public Health, Vol 18, Iss 4745, p 4745 (2021) Volume 18 Issue 9 |
| ISSN: | 1660-4601 |
| DOI: | 10.3390/ijerph18094745 |
| Popis: | High rates of obesity and chronic disease exist in the southeastern United States (US). Knowledge about the attitudes, beliefs, and barriers of the rural low-income Louisiana population regarding healthy eating is limited. Focus Group discussions based on the Theory of Planned Behavior (TPB) were conducted in rural parishes (N = 3) with low-income residents of Louisiana (N = 29). Grounded Theory methods and cross-case analysis were used. The participants were primarily single Black females of age 18–30 years who earned a high school diploma, were employed, and had children. Beliefs included healthy eating was physically beneficial, yet financial impacts and the low palatability of healthy foods were barriers. Professional resources for nutrition education were limited which led to reliance on friends, family, and the internet. Friends and family were positive and negative influences on eating choices. Control beliefs included the high prices and low palatability of healthy foods, the wide availability of Energy Dense Nutrient Poor (EDNP) foods, and low motivation to sustain eating behavior changes. Formative research to optimize campaign distribution channels may improve accessibility to social marketing support and healthy eating resources. Persuasive messages that address control beliefs are needed in social marketing campaigns for rural low-income Louisiana environments. |
| Databáze: | OpenAIRE |
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