How virtual reality shopping experience enhances consumer creativity: The mediating role of perceptual curiosity

Autor:	WOO BIN KIM, HO JUNG CHOO
Rok vydání:	2023
Předmět:	Marketing History Polymers and Plastics Business and International Management Industrial and Manufacturing Engineering
Zdroj:	Journal of Business Research. 154:113378
ISSN:	0148-2963
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_dedup___::52759094fba54e89b7b9ee73c05bc036 https://doi.org/10.1016/j.jbusres.2022.113378 Zobrazit plný text záznamu Full Text from ScienceDirect