Antecedents of Gastronomy Destination Brand Equity: An Examination of Gastronomy Experience, Motivation, and Destination Satisfaction

Autor:	Davut KODAŞ, Çağıl Hale ÖZEL
Jazyk:	angličtina
Rok vydání:	2021
Předmět:	Hospitality Leisure Sport and Tourism Tourism Leisure and Hospitality Management Otelcilik Konaklama Spor ve Turizm Development Gastronomy Experience Gastronomy Motivation Destination Brand Equity Gaziantep
Zdroj:	Advances in Hospitality and Tourism Research (AHTR)
ISSN:	2147-9100 2148-7316
Popis:	This paper aims to test the relationships among gastronomic experience, motivation, destination satisfaction, and gastronomy destination brand equity. Data (n:600) was gathered from domestic visitors visiting Gaziantep in March, April to May 2018. Scale development to measure gastronomy experiences and scale adaptation process of destination brand equity were carried out. The relationships among the variables were examined with structural equation modeling. According to the findings, except H5 and H8, all hypotheses are significant in the research model. At the end of the study, significant theoretical and managerial implications were provided for the tourism providers and destination marketers, and managers.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_dedup___::51fc0c5c0f48e582921276bb5622f249 https://dergipark.org.tr/tr/pub/ahtr/issue/59492/1009968 Zobrazit plný text záznamu