Development of Product Promotional Strategy Considering the Risk of Non-demand
| Autor: | Nataly Podolyakina, Yelena Popova |
|---|---|
| Rok vydání: | 2014 |
| Předmět: |
Risk management plan
business.industry Uncertainty conditions Strategy Financial risk management Factor analysis of information risk Market relations Non-demand risk IT risk management Planning IT risk Risk analysis (engineering) Enterprise risk management Risk analysis (business) General Materials Science Business Marketing Risk management |
| Zdroj: | Procedia - Social and Behavioral Sciences. 110:805-811 |
| ISSN: | 1877-0428 |
| DOI: | 10.1016/j.sbspro.2013.12.925 |
| Popis: | The present research is devoted to the modern methods of evaluating the organization ability of development within economic crisis. Peculiarity of strategic planning is underlined in this research. The goal achievement is limited by the risk of non-demand of products or services. Assessing this risk is company task in the process of strategic plan development. Present research allows summarizing the reasons of non-demand occurrence, describing the procedure of non-demand risk assessment. There presented analysis of services prospects, the level of risk of study programs non-demand, and the risk of launching the service. There presented the recommendations for decreasing non-demand risk. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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