Evaluative conditioning of established brands: Implicit measures reveal other effects than explicit measures
| Autor: | Shannon Bosshard, Gerhard Brenner, Monika Koller, Peter Walla |
|---|---|
| Rok vydání: | 2017 |
| Předmět: |
502020 Market research
502019 Marketing Cognitive Neuroscience 05 social sciences Economics Econometrics and Finance (miscellaneous) 050109 social psychology Experimental and Cognitive Psychology 050105 experimental psychology Behavioral Neuroscience Neuropsychology and Physiological Psychology 502052 Betriebswirtschaftslehre Moro reflex Business Management and Accounting (miscellaneous) Conditioning 502020 Marktforschung 0501 psychology and cognitive sciences Implicit attitude 502052 Business administration Psychology Skin conductance Social psychology Evaluative conditioning Applied Psychology |
| Zdroj: | Journal of Neuroscience, Psychology, and Economics. 10:24-41 |
| ISSN: | 2151-318X 1937-321X |
| DOI: | 10.1037/npe0000067 |
| Databáze: | OpenAIRE |
| Externí odkaz: |
|