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CięszczykIlona. Media Image of Former Olympian. Renata Mauer-Różańska Case Study. Journal of Education, Health and Sport. 2019;9(8):153-178. eISNN 2391-8306. DOI http://dx.doi.org/10.5281/zenodo.3371647 http://ojs.ukw.edu.pl/index.php/johs/article/view/7268 The journal has had 5 points in Ministry of Science and Higher Education parametric evaluation. § 8. 2) and § 12. 1. 2) 22.02.2019. © The Authors 2019; This article is published with open access at Licensee Open Journal Systems of Kazimierz Wielki University in Bydgoszcz, Poland Open Access. This article is distributed under the terms of the Creative Commons Attribution Noncommercial License which permits any noncommercial use, distribution, and reproduction in any medium, provided the original author (s) and source are credited. This is an open access article licensed under the terms of the Creative Commons Attribution Non commercial license Share alike. (http://creativecommons.org/licenses/by-nc-sa/4.0/) which permits unrestricted, non commercial use, distribution and reproduction in any medium, provided the work is properly cited. The authors declare that there is no conflict of interests regarding the publication of this paper. Received: 05.07.2019. Revised: 25.07.2019. Accepted: 19.08.2019. Media Image of Former Olympian. Renata Mauer-Różańska Case Study Ilona Cięszczyk University School of Physical Education in Wrocław ilona.cieszczyk@awf.wroc.pl orcid.org/0000-0001-9068-3455 Abstract This paper tackles the issue of image, with an emphasis on personal image (personal PR). Image was selected as the focal point of this article as, according to the author, it is an indispensable element of media life and functioning in the society. There are numerous definitions of image in both Polish and foreign literature. In his or her definition, each author attempts to incorporate the aspects most important to the world of business and its actors. This paper is centered on distinguishing between such concepts as image, reputation and identity, as well as portrays the evolution of image in time and growing social awareness of the notion, and presents the methodology of building image. This study aims to determine the image of Renata Małgorzata Mauer-Różańsk as it is presented in the national press. The articles referencing the former Olympian analyzed herein were sourced from three nationwide dailies: Fakt, Gazeta Wyborcza and Super Express. The entire material collected and analyses allow to conclude that Renata Małgorzata Mauer-Różańska has a moderately positive image. On the one hand, she is viewed as an authority figure and a walking icon and, on the other, as a person who is withdrawn, afraid to step out of her comfort zone and avoids social media, as well as industry events. Keywords: image, reputation, identity, Renata Mauer-Różańska, Olympic Games, press, Fakt, Super Express, Gazeta Wyborcza. |
