Brand image and price perceptions impact on purchase intentions: mediating brand trust

Autor:	Agus Putranto, Matthew Ronadi, Kartika Aprilia Benhardy, Hardiyansyah Hardiyansyah
Rok vydání:	2020
Předmět:	Brand image Price perception lcsh:HF5735-5746 Perception media_common.quotation_subject Brand trust Advertising lcsh:Business records management Psychology General Business Management and Accounting media_common
Zdroj:	Management Science Letters (2020)
ISSN:	1923-9343 1923-9335
DOI:	10.5267/j.msl.2020.5.035
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_dedup___::513cd7030a5c3f8f11bdaabf1baf2138 https://doi.org/10.5267/j.msl.2020.5.035 Zobrazit plný text záznamu