Dr. Weber and the Consumer
| Autor: | Richard Lee Miller |
|---|---|
| Rok vydání: | 1962 |
| Předmět: | |
| Zdroj: | Journal of Marketing. 26:57-61 |
| ISSN: | 1547-7185 0022-2429 |
| DOI: | 10.1177/002224296202600111 |
| Popis: | The author has developed an intriguing hypothesis about the consumer. He has attempted to relate Weber's Law of Discrimination to consumer motivation. He also shows how this may affect prices, quality, advertising, and selling. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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