| Autor: |
Mustafa Gökoğlu, Erdem Kırkbeşoğlu, Şube Tuzlukaya |
| Rok vydání: |
2015 |
| Předmět: |
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| Zdroj: |
İşletme Araştırmaları Dergisi, Vol 7, Iss 3, Pp 261-282 (2015) |
| ISSN: |
1309-0712 |
| DOI: |
10.20491/isader.2015315721 |
| Popis: |
The purpose of this study is to examine the role and effectiveness of rhetorical strategies in the process of institutionalization. Rhetorical strategies present continuity with regard to institutionalization of certain social phenomena in society and are classified as Pathos, Logos and Ethos (Aristotle 1991). When considered from this point of view, institutional actors representing the important sections of the society produce effective texts through the discourse they use and ensuredissemination of the ideas regarding social phenomena they defend. In the study, insurance industry was taken into the scope of research to present in company with which rhetorical strategies institutionalization takes place. In accordance with the idea t hat different strategies might be dominant in different contexts, the findings put forth as a result of Pathos, Ethos and Logos strategies. |
| Databáze: |
OpenAIRE |
| Externí odkaz: |
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