An activities-based approach to network management: An explorative study
| Autor: | Kristina Manser, Gerrit Willem Ziggers, Rosalinde Klein Woolthuis, Bas Hillebrand, Paul H. Driessen, Josée Bloemer |
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| Přispěvatelé: | Information, Logistics and Innovation, Amsterdam Business Research Institute, KIN Center for Digital Innovation |
| Rok vydání: | 2016 |
| Předmět: |
Marketing
Knowledge management Conceptualization business.industry Computer science 05 social sciences Mental model Network management Innovation and Entrepreneurship in Business Ecosystems Business networking Taxonomy (general) 0502 economics and business and Infrastructure 050211 marketing Industrial marketing SDG 9 - Industry Innovation and Infrastructure business Innovation SDG 9 - Industry Activity-based approach 050203 business & management Taxonomy |
| Zdroj: | Manser, K, Hillebrand, B, Klein Woolthuis, R J A, Ziggers, G W, Driessen, P H & Bloemer, J 2016, ' An activities-based approach to network management : An explorative study ', Industrial Marketing Management, vol. 55, pp. 187-199 . https://doi.org/10.1016/j.indmarman.2015.10.004 Industrial Marketing Management, 55, pp. 187-199 Industrial Marketing Management, 55, 187-199. Elsevier Inc. Industrial Marketing Management, 55, 187-199 |
| ISSN: | 0019-8501 |
| DOI: | 10.1016/j.indmarman.2015.10.004 |
| Popis: | Contains fulltext : 157694.pdf (Publisher’s version ) (Closed access) Contains fulltext : 157694_pre.pdf (Author’s version preprint ) (Open Access) Over the last few decades, the industrial marketing literature and the business network literature have promoted a holistic approach to marketing and provided a framework for understanding interorganizational networks. However, our understanding of how interorganizational networks govern themselves when developing innovations is still limited. Most network management literature does not focus on the activities employed by network actors and/or does not recognize that there may be different modes of network management. This study explores how, why and in which combination network management activities are employed in a network and in doing so proposes a new conceptualization of network management. Using primary and secondary data pertaining to eleven innovation projects, this study reveals how network management consists of combinations of (rather than individual) management activities undertaken to manage a network. This study identifies three distinct modes of network management: basically coordinated, control-oriented and reward-oriented. Moreover, this study proposes that network actors try to match the management mode to their prevailing mental model as well as the type of network (e.g. in terms of project innovativeness). 24 november 2015 |
| Databáze: | OpenAIRE |
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