Knowledge Management, Market Orientation and Innovation: a study at a Technology Park of Santa Catarina
Autor: | Franciane Reinert Lyra, Giovana Bueno, Elaine John, Fernando Cesar Lenzi |
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Rok vydání: | 2016 |
Předmět: |
Economics and Econometrics
Knowledge management HF5001-6182 business.industry Strategy and Management Knowledge economy 05 social sciences Innovation management Public policy knowledge management innovation technology park market orientation Management of Technology and Innovation Accounting Technology park 0502 economics and business Market orientation Business 050211 marketing National level Business and International Management Marketing 050203 business & management |
Zdroj: | BBR: Brazilian Business Review, Vol 13, Iss 3, Pp 70-89 (2016) |
ISSN: | 1808-2386 |
Popis: | The study analyzes how the Gama Park articulates Knowledge Management, Market Orientation and Innovation in the development processes of incubated companies. The methodology used was qualitative, exploratory, through a case study. The main findings were that the Park is directed to innovation, and its greatest difficulty is the lack of resources at national level and of public policies, as supporters of this innovation. It was stressed that knowledge management, when aligned with the goals of the organization, enhances market orientation, resulting in innovation, supporting the research of Ferraresi et al. (2012 and Ozkaya et al. (2015). |
Databáze: | OpenAIRE |
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