Determinants of Visitors’ Loyalty to Religious Sacred Event Places: A Multigroup Measurement Invariance Model
| Autor: | Giridhar B Kamath, Vasanth Kamath, Jyothi Mallya, Manuel Alector Ribeiro, Kyle M. Woosnam |
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| Rok vydání: | 2021 |
| Předmět: |
Memorable religious experiences
Motivation Event (relativity) media_common.quotation_subject Geography Planning and Development Transportation Emotional solidarity Tourism Leisure and Hospitality Management Shared beliefs Loyalty Measurement invariance Psychology Social psychology Behavioral loyalty media_common |
| Zdroj: | Repositório Científico de Acesso Aberto de Portugal Repositório Científico de Acesso Aberto de Portugal (RCAAP) instacron:RCAAP |
| ISSN: | 1552-6763 0047-2875 |
| DOI: | 10.1177/00472875211057600 |
| Popis: | Places hosting religious sacred events provide opportunities for visitors to find spiritual growth and also afford glimpses into the local culture, community, and hosting religious group. This study looks at tourists’ intended behavioral loyalty to a religious sacred event place as determined through motivations, shared beliefs, and emotional solidarity with other visitors, and memorable religious experiences. Data were collected from 985 visitors (556 domestic and 429 international) during the 2019 Kumbh Mela, held in Prayagraj, India. Contrary to previous studies, results indicated that emotional solidarity did not significantly influence attendees’ intended behavioral loyalty (among domestic visitors). Furthermore, in employing an invariance structural test for paths mentioned in the model, results revealed that the effects of shared beliefs, motivations, emotional solidarity, and memorable religious experiences differed among domestic and international visitors. Study implications and limitations are provided at the close of the paper, giving way to future research opportunities. info:eu-repo/semantics/publishedVersion |
| Databáze: | OpenAIRE |
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