A STRATEGY IN DEVELOPING PASAR BUNGA RAWA BELONG AS A TOURIST DESTINATION IN WEST JAKARTA

Autor: Tiurida Lily Anita, Asep Syaiful Bahri, Agung Gita Subakti
Jazyk: angličtina
Rok vydání: 2020
Předmět:
Zdroj: Journal of Indonesian Tourism, Hospitality and Recreation; Vol 3, No 2 (2020): Journal of Indonesian Tourism, Hospitality and Recreation; 153-159
ISSN: 2654-3893
2654-4687
DOI: 10.17509/jithor.v3i2
Popis: Pasar Bunga Rawa Belong is the biggest Pasar Bunga in Southeast Asia, with revenue over 15 billion rupiahs per month, it is also a residential area of ethnic Betawi. Problem occurred in managing the development of the surrounding area which are the Government commitment in dealing with tourist destination concept, participation and public awareness of local people who are still low and incidental, the ability and capacity of each tourist destinations in accordance with its geographical condition, economic and local culture making it difficult to manage, stakeholders participation and contribution are not yet optimal in the development of tourist destination, and the preliminary assessment on the profile and map of tourist destination has not been completed. The purpose of this research is creating a development strategy of Pasar Bunga Rawa Belong as a tourist destination and to identifying the internal and external environment of Pasar Bunga Rawa Belong area.Keywords: Development Strategy, Tourist Destination, Pasar Bunga Rawa Belong
Databáze: OpenAIRE