Gamification and Social Dynamics: Insights from a Corporate Cycling Campaign

Autor: Matthias Wunsch, Ryan C. C. Chin, Stefan Seer, Katja Schechtner, Agnis Stibe, Alexandra Millonig
Přispěvatelé: Massachusetts Institute of Technology (MIT), MIT media Lab, Austrian Institute of Technology [Vienna] (AIT)
Jazyk: angličtina
Rok vydání: 2016
Předmět:
Technology
Design
010504 meteorology & atmospheric sciences
[SHS.PSY]Humanities and Social Sciences/Psychology
Transportation
01 natural sciences
Transformation
[SPI.GCIV.IT]Engineering Sciences [physics]/Civil Engineering/Infrastructures de transport
Urban Mobility
0502 economics and business
11. Sustainability
Socially Influencing Systems
[INFO.INFO-HC]Computer Science [cs]/Human-Computer Interaction [cs.HC]
Marketing
Simulation
Behavior Change
0105 earth and related environmental sciences
[SDV.EE.SANT]Life Sciences [q-bio]/Ecology
environment/Health
050210 logistics & transportation
[SDV.NEU.PC]Life Sciences [q-bio]/Neurons and Cognition [q-bio.NC]/Psychology and behavior
05 social sciences
Behavior change
[SDE.ES]Environmental Sciences/Environmental and Society
Bicycling
Intervention (law)
Social dynamics
Multiple factors
Sustainability
Urban transportation
Transforming Cities
[INFO.INFO-ET]Computer Science [cs]/Emerging Technologies [cs.ET]
Business
Cycling
Zdroj: Lecture Notes in Computer Science (LNCS, volume 9749)
Lecture Notes in Computer Science (LNCS, volume 9749), pp.494-503, 2016, ⟨10.1007/978-3-319-39862-4_45⟩
Distributed, Ambient and Pervasive Interactions ISBN: 9783319398617
HCI (19)
DOI: 10.1007/978-3-319-39862-4_45⟩
Popis: International audience; Cycling is an essential transport mode in a well-balanced urban transportation system. While most approaches for achieving an increase from today’s usually low levels of biking are focusing mainly on infrastructure measures and policies, this study presents the effects of the Biking Tourney, a bike commuting challenge between 14 companies aiming at motivating employees to commute by bike. This six-week study involved 239 participants using a socially influencing system for reporting commutes and watching the rankings. The frequency of bike commuting increased for 15 % of overall participants due to their participation. Within the subgroup of occasional bike commuters an even higher share of 30 % commuted by bike more frequently. Further analysis discusses multiple factors contributing to the engagement of employees in the tourney. As the results show the persuasiveness of the intervention, implications for a large-scale implementation are discussed.
Databáze: OpenAIRE
Externí odkaz: