The Effect of the Country of Origin on the Consumer, from the Placebo Effect Perspective
| Autor: | Lavinia Muresan |
|---|---|
| Rok vydání: | 2015 |
| Předmět: |
Economics and Econometrics
medicine.medical_specialty business.industry Strategy and Management Perspective (graphical) Placebo price Country of origin Surgery Regional economics. Space in economics Economics as a science HT388 Internal medicine brand medicine placebo effect Business and International Management business Business management country of origin HB71-74 Finance |
| Zdroj: | Studia Universitatis Vasile Goldis Arad, Seria Stiinte Economice, Vol 25, Iss 2, Pp 108-114 (2015) |
| ISSN: | 1584-2339 |
| DOI: | 10.1515/sues-2015-0015 |
| Popis: | Although it is mostly used in Medicine, the placebo effect has been exploited in Marketing as well, in recent years. In Medicine, the placebo effect is defined as the improving state of a patient as a result of administering a simulated treatment, without any therapeutic healing effect. The current paper presents the results obtained in the studies that tested the placebo effect in marketing, and the conclusions of an experiment in which the possibility of producing the placebo effect on the consumer when the country of origin of an identical product differs was tested |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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