Mitigating Food Waste in the Retail Supply Chain: Marketing Solutions
Autor: | Jie Zhang, Michel Wedel, Martin W. Bloem |
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Rok vydání: | 2023 |
Předmět: |
Pharmacology
Ecology Physics and Astronomy (miscellaneous) Physiology General Chemical Engineering Organic Chemistry Biomedical Engineering Pharmaceutical Science General Physics and Astronomy Plant Science General Chemistry Condensed Matter Physics Biochemistry Analytical Chemistry Surfaces Coatings and Films Complementary and alternative medicine Nuclear Energy and Engineering Drug Discovery Molecular Medicine Agronomy and Crop Science Ecology Evolution Behavior and Systematics |
Zdroj: | Business Research Proceedings. :1-2 |
Popis: | Food loss and waste is a global problem with an enormous magnitude. It has substantial economic, social, and environmental consequences. In this article, we focus on the problem of food waste, which is defined as loss of edible foods at the retail and consumption stages. Although not the main source of food waste in relative terms, retailers have a major role to play in food waste mitigation, by incentivizing upstream suppliers to reduce waste of resources and minimizing negative environmental impacts and by encouraging consumers to shift toward sustainable purchase and consumption behaviors. Given the close connection of marketing to retail operations and consumer behaviors, marketing scholars have the opportunity to make significant contributions in addressing the global food waste challenge. Our discussion focuses on how to mitigate food waste in retail outlets and by consumers through leveraging digital technologies and marketing knowledge. We first outline the economic, social, and environmental impacts of food waste, and then synthesize current mitigating practices by retailers. We discuss several technologies that are particularly important for mitigating food waste. Finally, we propose five areas that offer opportunities for future research and actions on food waste mitigation. |
Databáze: | OpenAIRE |
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