To Post or Not to Post: Plastic Surgery Practice Marketing, Websites, and Social Media?
| Autor: | Ben Newcott, Gaurav Bharti, Sarah A. Mess, Bruce W. Van Natta, Scott Swanson, Reza Momeni, Abigail E. Chaffin |
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| Rok vydání: | 2018 |
| Předmět: |
business.industry
Internet privacy lcsh:Surgery ComputingMethodologies_IMAGEPROCESSINGANDCOMPUTERVISION lcsh:RD1-811 030230 surgery 03 medical and health sciences 0302 clinical medicine 030220 oncology & carcinogenesis Electronic marketing Medicine Surgery Social media Special Topic business Dissemination |
| Zdroj: | Plastic and Reconstructive Surgery Global Open Plastic and Reconstructive Surgery, Global Open, Vol 7, Iss 7, p e2331 (2019) |
| ISSN: | 2169-7574 |
| Popis: | Summary:. Social media is beginning to eclipse practice websites and other traditional electronic marketing utilized by plastic surgeons. First, highlights are presented from the relevant electronic marketing literature. Next, this article presents a new case study of how, why, when, and what social media is being used by ASPS members (n = 100). Results suggest a significant disconnect between plastic surgeons and the highest impact platforms reported in the literature such as Instagram, YouTube, Snapchat, and Facebook. Plastic surgeons currently prefer to focus electronic marketing efforts on practice websites over social media platforms. This study suggests that instead of relying on their practice websites to disseminate information, surgeons should be utilizing social media, posting promotions, before-and-after photos, and videos to develop their client base. |
| Databáze: | OpenAIRE |
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