How can a travel agency network survive in the wake of digitalization? Evidence from the Robintur case study
| Autor: | Sabina Riboldazzi, Antonella Capriello |
|---|---|
| Přispěvatelé: | Capriello, A, Riboldazzi, S |
| Rok vydání: | 2019 |
| Předmět: |
Internet use
Emerging technologies business.industry 05 social sciences Geography Planning and Development Information technology Technology development Technical progress Italy Tourism Leisure and Hospitality Management 0502 economics and business Agency (sociology) Travel agencie omni-channel approach Position (finance) 050211 marketing The Internet internet business Telecommunications new technologie 050212 sport leisure & tourism |
| Zdroj: | Current Issues in Tourism. 23:1049-1052 |
| ISSN: | 1747-7603 1368-3500 |
| Popis: | In this study, we aimed to explore how an Italian travel agency network is able to maintain and strengthen its competitive position despite growing internet use and new technology development. To this end, we have analyzed the case study of Robintur, using data from multiple sources in the form of document reviews, semi-structured interviews, and in-store observations. Based on our study, we have identified an emerging omni-channel strategy and related consequential actions to be adopted by travel agencies in order to maintain or improve their competitiveness in a fast-changing tourism market. |
| Databáze: | OpenAIRE |
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