The Common Player-Avatar Interaction Scale (cPAX): Expansion and Cross-Language Validation
| Autor: | Joe A. Wasserman, Jamie Banks, Nicholas David Bowman, Daniel Pietschmann, Jih-Hsuan Tammy Lin |
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| Rok vydání: | 2022 |
| Předmět: |
media_common.quotation_subject
050801 communication & media studies 050109 social psychology Human Factors and Ergonomics cPAX Education German 0508 media and communications Comparative research 0501 psychology and cognitive sciences media_common Avatar 05 social sciences avatars ComputingMilieux_PERSONALCOMPUTING General Engineering Construct validity player-avatar interactions video games language.human_language Exploratory factor analysis Human-Computer Interaction Hardware and Architecture Scale (social sciences) Metric (mathematics) language scale translation Psychology opencomm player-avatar relationships Software Autonomy Cognitive psychology |
| DOI: | 10.17605/osf.io/8gcsr |
| Popis: | The connection between player and avatar is understood to be central to the experience and effects of massively multiplayer online (MMO) gaming experiences, and these connections emerge from the interplays of both social and ludic characteristics. The comprehensive social/ludic measure of this player-avatar interaction (PAX), however, features some dimensions with theoretical/operational gaps and limited reliability, and is available only in English (despite evidence of potential cultural variations in player-avatar relations). The present study aimed to a) enhance and refine the PAX metric, and b) translate and validate a common metric that bridges English, German, and traditional Chinese languages to facilitate future comparative research. Through exploratory factor analysis of data from MMO players in each of these language-based populations, an improved 15-item common Player Avatar Interaction (cPAX) scale is presented, with four dimensions: relational closeness, anthropomorphic autonomy, critical concern, and sense of control. The metric is shown to be reliable within and across populations, and construct validity tests show expected associations between scale dimensions and both player-avatar relationship types and senses of human-like relatedness. |
| Databáze: | OpenAIRE |
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