Negara Asal Produk, Persepsi Kualitas dan Merek: Pengaruhnya terhadap Keputusan Pembelian Smartphone

Autor:	Ade Octavia, Mahardika Ardaka Saputra, Yayuk Sriayudha, Suswita Roza
Rok vydání:	2019
Předmět:	Indonesian Nonprobability sampling Perceived quality country of origin perceived quality brand purchase decision Statistics language Validity Multiple linear regression analysis Psychology language.human_language Country of origin Purchasing Test (assessment)
Zdroj:	Jurnal Samudra Ekonomi dan Bisnis; Vol 10 No 1 (2019)
ISSN:	2614-1523 2089-1989
DOI:	10.33059/jseb.v10i1
Popis:	This study aims to examine the effect of country of origin, perceived quality and brand on smartphone purchasing decisions. The subject of this study is a smartphone that is sold officially in Indonesian market. The sampling technique used was purposive sampling with the number of samples used amounting to 120 samples which were active users of smartphones. Validity and reliability test results show that the research instrumentsare valid and reliable. The analysis technique used is multiple linear regression analysis using SPSS version 22 software. The results show that country of origin variables partially do not have a positive and significant effect on purchasing decisions while perceived quality and brand variablespartially positive and significant influence purchasing decisions. Simultaneously, country of origin variables, perceived quality and brand have a positive and significant effect on purchasing decisions.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_dedup___::4d512226155993561785034c6a981fd8 https://doi.org/10.33059/jseb.v10i1.1121 Zobrazit plný text záznamu