Increased Conformity to Social Hierarchy Under Public Eyes

Autor: Ju Young Kim, Hackjin Kim, Daeeun Kim
Jazyk: angličtina
Rok vydání: 2021
Předmět:
Zdroj: Frontiers in Psychology, Vol 12 (2021)
Frontiers in Psychology
ISSN: 1664-1078
Popis: Why would people conform more to others with higher social positions? People may place higher confidence in the opinions of those who rank higher in the social hierarchy, or they may wish to make better impressions on people of higher social status. We investigated how individual preferences for novel stimuli are influenced by the preferences of others in the social hierarchy and whether anonymity affects such preference changes. After manipulation of their social rank, participants were asked to indicate how much they liked or disliked a series of images. Then, they were shown the rating given to each image by a partner (either inferior or superior in social rank) and were given a chance to adjust their ratings. The participants were more likely to change their preferences to match those of a superior partner in the public vs. private condition. The tendency to conform to the views of the superior partner was stronger among those with higher social dominance orientation (SDO) and those with greater fear of negative evaluation (FNE) by others. Altogether, the findings suggest that the motivation to make better impressions on people of higher social status can be the major driver of conformity to others with higher social positions.
Databáze: OpenAIRE