Determinants of the survival of entrepreneurial businesses in Peru during COVID-19

Autor:	Puelles Mori, Ariana Luz, Uceda Arroyo, Gonzalo Enrique, Dávila Calle, Guillermo Antonio
Rok vydání:	2022
Předmět:	Pendiente
Zdroj:	Repositorio Institucional-Ulima Universidad de Lima
DOI:	10.23919/cisti54924.2022.9820044
Popis:	This study aims to identify significant factors for the survival of Peruvian micro-firms in the context of COVID-19. For this purpose, we collected data from 125 micro-firms, and we used structural equation modelling to analyze this data. Loyalty, external knowledge, knowledge development and entrepreneurial orientation were analyzed as predictors of business survival. Our results confirm that customer loyalty, external knowledge and knowledge development have a positive and significant impact on the survival of Peruvian micro-firms.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_dedup___::4d488ad7eeaf04eadcc636fe9559e48f https://doi.org/10.23919/cisti54924.2022.9820044 Zobrazit plný text záznamu