What is the impact of e-cigarette adverts on children's perceptions of tobacco smoking? An experimental study
| Autor: | Dragos C Petrescu, Kurt M. Ribisl, Milica Vasiljevic, Jessica K. Pepper, Theresa M. Marteau |
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| Přispěvatelé: | Vasiljevic, Milica [0000-0001-7454-7744], Marteau, Theresa [0000-0003-3025-1129], Apollo - University of Cambridge Repository |
| Jazyk: | angličtina |
| Rok vydání: | 2017 |
| Předmět: |
Male
Priority/special populations Health Knowledge Attitudes Practice Health (social science) Adolescent media_common.quotation_subject Electronic Nicotine Delivery Systems 03 medical and health sciences 0302 clinical medicine Advertising Perception Environmental health Medicine Humans 030212 general & internal medicine Child media_common Tobacco harm reduction 030505 public health business.industry Smoking Tobacco Tobacco control Smoking Public Health Environmental and Occupational Health Perceived harm Advertising and Promotion Harm Electronic nicotine delivery devices Female 0305 other medical science business Research Paper |
| Zdroj: | Tobacco control, 2016, Vol.26(4), pp.421-427 [Peer Reviewed Journal] Tobacco Control |
| Popis: | Objective Exposure to e-cigarette adverts increases children9s positive attitudes towards using them. Given the similarity in appearance between e-cigarettes and tobacco cigarettes, we examined whether exposure to e-cigarette adverts has a cross-product impact on perceptions and attitudes towards smoking tobacco cigarettes. Methods Children aged 11–16 (n=564) were interviewed in their homes and randomised to one of three groups: two groups saw different sets of 10 images of e-cigarette adverts and one group saw no adverts. Of the 20 e-cigarette adverts, 10 depicted the product as glamorous and 10 depicted it as healthy. The children then self-completed a questionnaire assessing perceived appeal, harms and benefits of smoking tobacco cigarettes. Results The analyses were conducted on 411 children who reported never having smoked tobacco cigarettes or used e-cigarettes. Exposure to the adverts had no impact on the appeal or perceived benefits of smoking tobacco cigarettes. While the perceived harm of smoking more than 10 cigarettes per day was similar across groups, those exposed to either set of adverts perceived the harms of smoking one or two tobacco cigarettes occasionally to be lower than those in the control group. Conclusions This study provides the first evidence that exposure to e-cigarette adverts might influence children9s perceptions of smoking tobacco cigarettes, reducing their perceived harm of occasional smoking. These results suggest the potential for e-cigarette adverts to undermine tobacco control efforts by reducing a potential barrier (ie, beliefs about harm) to occasional smoking. |
| Databáze: | OpenAIRE |
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