Product differentiation strategy and vertical integration: an application to the DOC Rioja wine industry
| Autor: | Natalia Dejo-Oricain, Jorge Rosell-Martinez, Marta Fernández-Olmos |
|---|---|
| Jazyk: | angličtina |
| Rok vydání: | 2016 |
| Předmět: |
Transaction cost
Economics and Econometrics HF5001-6182 05 social sciences Product differentiation Vertical integration opportunism vertical integration wine industry 0502 economics and business Resource-based view Opportunism Business Management and Accounting (miscellaneous) product differentiation 050211 marketing Business transaction cost economics 050203 business & management Industrial organization resource based view A determinant Wine industry |
| Zdroj: | Journal of Business Economics and Management, Vol 17, Iss 5 (2016) Journal of Business Economics and Management; Vol 17 No 5 (2016); 796-809 Zaguán. Repositorio Digital de la Universidad de Zaragoza instname |
| ISSN: | 2029-4433 1611-1699 |
| Popis: | This study evaluates the importance of product differentiation as a determinant of vertical integration in firms. The proposed model also controls for known determinants of integration, such as transaction costs and firm-level capabilities. By identifying transaction-, firm- and strategy-level determinants, we derive testable predictions about the vertical integration decision. To test these predictions we analyze the Rioja wine industry, using a representative sample of 187 firms. Our paper concludes that reaching judicious vertical integration decisions requires a thorough analysis of some very diverse aspects, especially those related to mitigating opportunism, dealing with unforeseen contingencies and product differentiation. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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