CORPORATE SOCIAL RESPONSIBILITY IN RELATION TO THE COMMON AGRICULTURAL POLICY IN THE GREEK FOOD AND BEVERAGE INDUSTRY
| Autor: | C. Xenokostas, C. Costopoulou, K. Remoundou, K. Demestichas |
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| Rok vydání: | 2020 |
| Předmět: |
corporate social responsibility
social media networking sustainable development Public economics Beverage industry agricultural industry General Medicine common agricultural policy lcsh:S1-972 common european policy Corporate social responsibility Business lcsh:Agriculture (General) Relation (history of concept) Common Agricultural Policy |
| Zdroj: | Russian Journal of Agricultural and Socio-Economic Sciences, Vol 105, Iss 9, Pp 87-93 (2020) |
| ISSN: | 2226-1184 |
| Popis: | The purpose of this paper is to study the way in which Greek enterprises in the food and beverage sector promote their corporate social responsibility actions in social media (e.g. Facebook and Twitter) and to what extent they meet the requirements of the Common Agricultural Policy. The materials and methods employed involved the collection and analysis of data from a sample of 219 Greek companies in the food and beverage sector. Data were collected from the corporate social media accounts, using a manual survey over a period of two months, as well as using a popularity analysis tool. The analysis of the data has led to the extraction of useful conclusions, for both Large and Small/Medium sized companies, regarding the promotion of corporate social responsibility across social media, as well as the focus given on the priorities of the Common Agricultural Policy of the European Union, including environmental issues such as energy efficiency, climate protection and environmental standards, as well as societal issues such as the well-being of personnel, safety at work and compliance with social guidelines. Results show that large companies carry out a significantly higher number of corporate social responsibility actions, promoting them though social media, in comparison to Small/Medium enterprises. Moreover, the large majority of corporate social responsibility actions that have been performed are related to the priority of sustainable management of natural resources and actions for the climate of the Common Agricultural Policy, whereas the priority of non-mutated materials gathers has attracted less interest. |
| Databáze: | OpenAIRE |
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