| Autor: |
William Lazer, Eugene J. Kelley |
| Rok vydání: |
1960 |
| Předmět: |
|
| Zdroj: |
Journal of Marketing. 25:24 |
| ISSN: |
0022-2429 |
| DOI: |
10.2307/1248607 |
| Popis: |
Marketing has reached a stage in its development as a discipline where critical evaluation of research findings and theories from other fields can add new dimensions to the field of marketing. More materials of other disciplines are likely to be incorporated in marketing in the future. This article surveys some of the present and potential contributions of behavioral science findings and quantitative measurement methods to marketing. |
| Databáze: |
OpenAIRE |
| Externí odkaz: |
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