Media preferences of digital natives’ internal communication: A pilot study

Autor:	Ana Tkalac Verčič, Julia Friedl
Rok vydání:	2011
Předmět:	Marketing Organizational Behavior and Human Resource Management digital natives new social media iInternal communications Communication Digital native Spite Internal communications Advertising Social media Business Preference
Zdroj:	Public Relations Review. 37:84-86
ISSN:	0363-8111
Popis:	Contemporary generations of employees are living in a completely different environment than previous generations, shaped by easier information gathering and access to knowledge. For employers, it raises an important question: what media preferences do digital natives have regarding internal communication channels? This study revealed that employees still favor traditional internal channels, in spite of a strong preference for social media in their private lives.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_dedup___::4bc4f90a111dbdc638de7f765c4e1793 https://doi.org/10.1016/j.pubrev.2010.12.004 Zobrazit plný text záznamu Full Text from ScienceDirect