Understanding poverty and promoting poverty alleviation through transformative consumer research
| Autor: | Ahmet Ekici, Rohit Varman, Julie A. Ruth, José Antonio Rosa, Carlos Andres Trujillo, Debabrata Talukdar, Christopher P. Blocker, Bige Saatcioglu, Srinivas Sridharan, Colin Beckwith, Martina Goudie-Hutton |
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| Přispěvatelé: | Groupement de Recherche et d'Etudes en Gestion à HEC (GREGH), Ecole des Hautes Etudes Commerciales (HEC Paris)-Centre National de la Recherche Scientifique (CNRS), Colorado State University [Fort Collins] (CSU), Rutgers, The State University of New Jersey [New Brunswick] (RU), Rutgers University System (Rutgers), Monash University [Malaysia], Bilkent University [Ankara], University College Dublin [Dublin] (UCD), Universidad de los Andes [Bogota] (UNIANDES) |
| Jazyk: | angličtina |
| Rok vydání: | 2013 |
| Předmět: |
Economic growth
Subsistence marketplaces VERSTEHEN Consumer choice media_common.quotation_subject FINANCIAL leverage INFRASTRUCTURE (Economics) CREATIVE ability Culture of poverty [SHS.GESTION.MARK]Humanities and Social Sciences/Business administration/domain_shs.gestion.mark Transformative consumer research Economics Product (category theory) Poverty Felt deprivation media_common Marketing Consumption (economics) MARKETPLACES POVERTY CONSUMPTION (Economics) Transformative learning CONSUMER research Service (economics) Power Social capital |
| Zdroj: | Journal of Business Research Journal of Business Research, Elsevier, 2013, 66 (8), pp.1195-1202. ⟨10.1016/j.jbusres.2012.08.012⟩ |
| ISSN: | 0148-2963 |
| DOI: | 10.1016/j.jbusres.2012.08.012⟩ |
| Popis: | International audience; Consumer research holds potential for expanding society's understanding of how people experience poverty and mechanisms for poverty alleviation. Capitalizing on this potential, however, will require more exploration of how consumption experiences shape individual and collective well-being among the poor. This article proposes a framework for transformative consumer research focused on felt deprivation and power within the lived experience of poverty. The framework points to consumer choice, product/service experiences, consumer culture, marketplace forces, and consumption capabilities as research streams with potential to help alleviate poverty. Future research in these areas will expand pathways for transforming the lives of the poor by alleviating stress, engaging marketplace institutions, fulfilling life aspirations, leveraging trust and social capital, and facilitating creativity and adaptation. |
| Databáze: | OpenAIRE |
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