Attachment to and Detachment from Favorite Stores: An Affordance Theory Perspective
| Autor: | Stefania Borghini, Annamma Joy, John F. Sherry |
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| Rok vydání: | 2020 |
| Předmět: |
AFFORDANCE THEORY
Marketing Economics and Econometrics PLACE ATTACHMENT 05 social sciences Perspective (graphical) Identity (social science) 050109 social psychology Participant observation Constructive CONSUMER CULTURE THEORY PLACE ATTACHMENT AFFORDANCE THEORY Transformative learning Arts and Humanities (miscellaneous) Embodied cognition Anthropology 0502 economics and business Situated 050211 marketing 0501 psychology and cognitive sciences Sociology Business and International Management CONSUMER CULTURE THEORY Affordance Social psychology |
| Zdroj: | Journal of Consumer Research. 47:890-913 |
| ISSN: | 1537-5277 0093-5301 |
| DOI: | 10.1093/jcr/ucaa044 |
| Popis: | Project Summary Like homes, neighborhoods, and cities, retail locations offer significant opportunities for attachment far from domestic spheres. In commercial settings, consumers construct personal geographies, and find stable references for their lives. Our work advances previous consumer research by showing how these relationalities are situated, implicitly unstable and often impermanent. Individuals attach to commercial spaces in multiple ways, through both immediate and slow processes. We theorize that multiple affordances of spaces—whether sensual, symbolic, or cerebral—trigger meaningful ties, stimulate new affective and practice repertoires and may exert a transformative power in personal biographies. Bonds evolve in tandem with individuals’ life courses and are also impacted by events beyond consumers’ control, such as store closures. Whether disruptive or constructive, detachments can precipitate constructive change, allowing individuals to mobilize the emotional and cognitive resources at the base of their affective bond with treasured places, and redirect these assets more effectively. Forced and voluntary detachment from retail spaces are thus interpreted as integral and complementary components of attachment. Data Generation Data were collected by multiple ethnographic methods, including participant observation, phenomenological interviews, and in a few cases the combined application of projective techniques to facilitate the emergence of both symbolic meanings attributed to participants’ specific experiences and their immediate and embodied relationships with their treasured commercial places. Participants’ bonds with commercial places were investigated along functional, sensory, emotional, and symbolic dimensions. Data collection was carried out in two stages, in 2005 and from 2012 to 2013. Data Overview This data project encompasses 44 interview transcripts from the first round and 11 interview transcripts from the second round of data collection. Participants’ names have been changed to protect their identity. |
| Databáze: | OpenAIRE |
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