Measuring consumers' attachment to geographical indications
| Autor: | Sylvette Monier-Dilhan, Valérie Orozco, Daniel Hassan |
|---|---|
| Přispěvatelé: | Groupe de recherche en économie mathématique et quantitative (GREMAQ), Centre National de la Recherche Scientifique (CNRS)-École des hautes études en sciences sociales (EHESS)-Institut National de la Recherche Agronomique (INRA)-Université Toulouse 1 Capitole (UT1), Université Fédérale Toulouse Midi-Pyrénées-Université Fédérale Toulouse Midi-Pyrénées |
| Jazyk: | angličtina |
| Rok vydání: | 2011 |
| Předmět: |
Price elasticity of demand
[SHS.STAT]Humanities and Social Sciences/Methods and statistics media_common.quotation_subject Counterintuitive 04 agricultural and veterinary sciences 010501 environmental sciences [SHS.ECO]Humanities and Social Sciences/Economics and Finance 040401 food science 01 natural sciences General Business Management and Accounting Competition policy Microeconomics Product (business) 0404 agricultural biotechnology Economics Quality (business) geographical indications demand model competition policy Market power Monopoly price elasticities 0105 earth and related environmental sciences Food Science media_common |
| Zdroj: | Journal of Agricultural and Food Industrial Organization Journal of Agricultural and Food Industrial Organization, De Gruyter, 2011, 9 (1), pp.1-30. ⟨10.2202/1542-0485.1335⟩ |
| ISSN: | 1542-0485 |
| DOI: | 10.2202/1542-0485.1335⟩ |
| Popis: | International audience; Geographical Indications (GIs) are considered as upmarket products because they are based on tradition and convey information about their geographical origin. Otherwise, the limitation of the geographical areas devoted to GIs and the exclusivity they benefit on the product lead to suspicions of monopoly power. Quality and market power should however reflect a stronger attachment, making consumers less price sensitive than for standard goods. This research aims to compare theses conjectures to empirical measures concerning the French cheese market. Price elasticities are computed from a demand model on 21 products, 11 Protected Designation of Origin (PDO) products and 10 non PDOs. The results are counterintuitive, PDOs being as price elastic as or more price elastic than standard products. This finding thus challenges the widespread idea that PDOs systematically correspond to high quality. It also has important implications in terms of competition policy, showing that PDO cheeses suppliers cannot decide on price increases without suffering large reductions in demand. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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