Increasing the Effectiveness of B2B Marketing Communications in a Social Media Context: An Investigation of the Effects of Post Characteristics on Audience Engagement Using a Mixed Methods Action Research Approach
| Autor: | Wicmandy, Michelle |
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| Přispěvatelé: | Kyrousi, Antigone, MacPherson, Allan |
| Rok vydání: | 2025 |
| DOI: | 10.17638/03096528 |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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