The Power of Attention: Using Eye Gaze to Predict Other-Regarding and Moral Choices
| Autor: | Fiedler, Susann, Ghaffari, Minou |
|---|---|
| Přispěvatelé: | University of Zurich, Fiedler, Susann |
| Rok vydání: | 2018 |
| Předmět: |
Male
Visual perception Eye Movements Decision Making 050109 social psychology Fixation Ocular Eye Morals Choice Behavior Social preferences 050105 experimental psychology Young Adult Cognition Bias Humans Attention 0501 psychology and cognitive sciences General Psychology 10093 Institute of Psychology Mechanism (biology) doktoratpsych erstautor 05 social sciences 3200 General Psychology Top-down and bottom-up design Variance (accounting) Gaze Eye tracking Female 150 Psychology Psychology Mirroring Cognitive psychology |
| Zdroj: | Psychological Science |
| ISSN: | 1467-9280 0956-7976 |
| DOI: | 10.1177/0956797618799301 |
| Popis: | According to research studying the processes underlying decisions, a two-channel mechanism connects attention and choices: top-down and bottom-up processes. To identify the magnitude of each channel, we exogenously varied information intake by systematically interrupting participants’ decision processes in Study 1 ( N = 116). Results showed that participants were more likely to choose a predetermined target option. Because selection effects limited the interpretation of the results, we used a sequential-presentation paradigm in Study 2 (preregistered, N = 100). To partial out bottom-up effects of attention on choices, in particular, we presented alternatives by mirroring the gaze patterns of autonomous decision makers. Results revealed that final fixations successfully predicted choices when experimentally manipulated (bottom up). Specifically, up to 11.32% of the link between attention and choices is driven by exogenously guided attention (1.19% change in choices overall), while the remaining variance is explained by top-down preference formation. |
| Databáze: | OpenAIRE |
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