The Impact of Crunchy Wednesdays on Happy Meal Fruit Orders: Analysis of Sales Data in France, 2009–2013
| Autor: | Diane Leroy, Serge Michels, Adam Drewnowski |
|---|---|
| Jazyk: | angličtina |
| Předmět: |
health promotion
media_common.quotation_subject Medicine (miscellaneous) 030209 endocrinology & metabolism Choice Behavior Toxicology Food Preferences 03 medical and health sciences 0302 clinical medicine Promotion (rank) Vegetables Humans Crunchy Wednesdays 030212 general & internal medicine media_common Consumption (economics) Meal Nutrition and Dietetics fast food sales data Diet Health promotion Fruit Fast Foods France Business Happy Meal |
| Zdroj: | Journal of Nutrition Education and Behavior. |
| ISSN: | 1499-4046 |
| DOI: | 10.1016/j.jneb.2016.10.005 |
| Popis: | ObjectiveBeginning in September, 2010, all McDonald's restaurants in France offered free fruit with every Happy Meal sold on the first Wednesday of the month. Sales data were used to determine the impact of free fruit promotion on the proportion of regular Happy Meal fruit desserts sold.MethodsTrend analyses examined the proportion of fruit desserts for 2009–2013. Analyses also compared fruit orders on Crunchy Wednesdays with other weekdays.ResultsHappy Meal fruit desserts rose from 14.5% in 2010 to 18.0% in 2011 and to 19.4% in 2013 (P |
| Databáze: | OpenAIRE |
| Externí odkaz: |
|