Rhetorical shadows: The conceptual representation of incongruent shadows
| Autor: | Schilperoord, J, van Weelden, L., LS communicatie- en informatiewetenschap, ILS L&C |
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| Přispěvatelé: | LS communicatie- en informatiewetenschap, ILS L&C |
| Jazyk: | angličtina |
| Rok vydání: | 2018 |
| Předmět: |
060201 languages & linguistics
Computer science visual communication 05 social sciences Representation (systemics) Experimental and Cognitive Psychology 06 humanities and the arts Computer Graphics and Computer-Aided Design 050105 experimental psychology Linguistics Visual language visual language Modeling and Simulation 0602 languages and literature Shadow shadows Rhetorical question 0501 psychology and cognitive sciences Visual communication Computer Vision and Pattern Recognition Rhetorics Earth-Surface Processes |
| Zdroj: | Spatial Cognition and Computation, 18(2), 97. Taylor & Francis |
| DOI: | 10.1080/13875868.2017.1298113 |
| Popis: | This article addresses the topic of conceptual representation of shadows. We analyze several examples of contemporary imagery, taken from advertising and cartooning, to shed light on the way shadow depictions are used as rhetorical devices. Instead of being inserted as a natural phenomenon, rhetorical shadows invite the construction of meaning, and instead of being a mere natural companion of their casters, they reveal things about their casters. Three so-called “shadow incongruity types” are distinguished: (1) shadows revealing the “true nature” of their caster or the “hidden contents” of the caster’s mind; (2) shadows marking some transition their caster is involved in; and (3) shadows suggesting a certain quality attached to one of a shadow’s main ingredients (casting object, light source or surface). For each of these types of rhetorical shadows, we demonstrate that the way they convey meaning basically follows the principles of perceiving and understanding natural shadows. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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