Visitor Flows at a Large-Scale Cultural Event: GPS Tracking at Dutch Design Week
| Autor: | GZ Gamze Dane, Deniz Ikiz Kaya, Tao Feng, Aloys Borgers |
|---|---|
| Přispěvatelé: | Real Estate and Urban Development, Information Systems Built Environment, Urban Planning and Transportation, Architectural History and Theory, EAISI Mobility |
| Jazyk: | angličtina |
| Rok vydání: | 2020 |
| Předmět: |
spatial analysis
Geography Planning and Development 0211 other engineering and technologies lcsh:G1-922 event visitors 02 engineering and technology Bivariate analysis Order (exchange) 11. Sustainability 0502 economics and business Earth and Planetary Sciences (miscellaneous) visitor flows Computers in Earth Sciences Marketing Visibility network analysis business.industry Event (computing) Visitor pattern 05 social sciences 021107 urban & regional planning SDG 8 - Decent Work and Economic Growth cultural events SDG 11 – Duurzame steden en gemeenschappen SDG 11 - Sustainable Cities and Communities GPS tracking Geography SDG 8 – Fatsoenlijk werk en economische groei Scale (social sciences) Global Positioning System business visitor spatial behavior Host (network) lcsh:Geography (General) 050212 sport leisure & tourism |
| Zdroj: | ISPRS International Journal of Geo-Information, 9(11):661. Multidisciplinary Digital Publishing Institute (MDPI) ISPRS International Journal of Geo-Information Volume 9 Issue 11 ISPRS International Journal of Geo-Information, Vol 9, Iss 661, p 661 (2020) |
| ISSN: | 2220-9964 |
| Popis: | Large-scale cultural events bring many economic, social, and cultural benefits to the hosting cities. Although event producers aim to satisfy the visitors&rsquo needs, they do not usually receive feedback on visitors&rsquo experiences. Moreover, lack of spatial dispersal of visitors might result in less visibility for some activities and locations. An understanding of visitors&rsquo spatial and temporal behavior and the factors influencing visitors&rsquo intra-event destination choices is key to efficient and successful event management and future planning. In this article, we examine the relationship between visitors&rsquo spatial and temporal behavior, the spatial structure of the host city, and visitor characteristics. In order to do this, data are collected from 281 event visitors by means of GPS tracking and paper surveys at the Dutch Design Week (DDW) 2017 event in Eindhoven, the Netherlands. Data are used to understand the area of interest locations, visitor flows, visitor clusters and area of interest choices by applying data processing, network analysis, cluster analysis and bivariate analysis. The results show that one of the three dedicated event areas was considerably less popular by the DDW visitors. Moreover, the choice of intra-event destination locations and areas depended mainly on temporal constraints of the visitors. The findings of this study can inform future event planning and management policies in hosting cities. |
| Databáze: | OpenAIRE |
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