| Autor: |
Pollmann, Kathrin, Janssen, Doris, Fronemann, Nora, Velic, Milena, Bouillé, Philippe, Foucault, Béatrice De, Bégoc Bécam, Nathalie |
| Přispěvatelé: |
Publica |
| Jazyk: |
angličtina |
| Rok vydání: |
2022 |
| Předmět: |
|
| DOI: |
10.24406/publica-571 |
| Popis: |
Adopting a need-based approach can help companies to create products and services that are preferred by their customers and improve their well-being, thus providing a competitive advantage. To put need-based designs into practice, it would be interesting to know how innovative product and service ideas can address the needs of a specific target group in a specific business domain. This paper presents an approach for (a) identifying such target group-specific need sets based on an online survey and (b) integrating them into the company’s innovation processes as part of a Need-based Creativity Workshop. To illustrate and validate this approach, we present a case study that investigates varying need subsets for two different user groups of future banking products and services in France: adults with and without families. Our study shows that a different set of needs is important for each group and reflects upon the benefits and challenges of a target group-specific, need-based design approach to leverage a company’s potential for innovation. |
| Databáze: |
OpenAIRE |
| Externí odkaz: |
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