Service Quality Framework for private higher open distance e-learning institutions in South -Africa

Autor: van Antwerpen, Sumei, Dirkse van Schalkwyk, Riaan
Rok vydání: 2023
Předmět:
Zdroj: The Journal of Quality in Education
The Journal of Quality in Education; Vol. 13 No. 21 (2023): Education in the context of artificial intelligence; 32-44
The Journal of Quality in Education; Vol. 13 No. 21 (2023): L'Education dans le contexte de l'Intelligence Artificielle; 32-44
ISSN: 2028-1897
DOI: 10.37870/joqie.v13i21.346
Popis: The primary purpose of this paper was to develop an industry-specific service quality framework for private higher education institutions in an open distance e-learning environment in South Africa. Service quality for higher education operations is a key performance objective due to the increasingly competitive, marketing-oriented and highly regulated environment. Using a quantitative research approach, this research was conducted at two private higher education institutes. Data analysis included an exploratory factor analysis (EFA) approach followed by confirmatory factor analysis (CFA). Finally, a service quality framework was compiled consisting of four primary constructs. The paper makes a pioneering contribution and bridges a significant gap with the development of the first Open Distance and e-Learning service quality framework for private higher education institutions in South Africa.
Databáze: OpenAIRE