From choice architecture to choice engineering
| Autor: | Dan, Ohad, Loewenstein, Yonatan |
|---|---|
| Rok vydání: | 2019 |
| Předmět: |
0301 basic medicine
Multidisciplinary Management science Computer science Science Comment MEDLINE General Physics and Astronomy Cognitive neuroscience 02 engineering and technology General Chemistry 021001 nanoscience & nanotechnology General Biochemistry Genetics and Molecular Biology Learning and memory Choice architecture Competition (economics) 03 medical and health sciences 030104 developmental biology Reward Computational neuroscience Human behaviour lcsh:Q lcsh:Science 0210 nano-technology |
| Zdroj: | Nature Communications, Vol 10, Iss 1, Pp 1-4 (2019) Nature Communications |
| ISSN: | 2041-1723 |
| DOI: | 10.1038/s41467-019-10825-6 |
| Popis: | Qualitative psychological principles are commonly utilized to influence the choices that people make. Can this goal be achieved more efficiently by using quantitative models of choice? Here, we launch an academic competition to compare the effectiveness of these two approaches. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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