Promoting the Use of Social Commerce on SME in the Context of Logistics: UTAUT Model Examination
Autor: | Teguh Wicaksono, Zakky Zamrudi |
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Jazyk: | angličtina |
Rok vydání: | 2018 |
Předmět: |
social media
Information Dissemination Transportation Context (language use) 02 engineering and technology Management Science and Operations Research information technology 020204 information systems Management of Technology and Innovation 0502 economics and business 0202 electrical engineering electronic engineering information engineering Social media social networking sites Product (category theory) Business and International Management Marketing Civil and Structural Engineering GSCA business.industry logistics 05 social sciences Information technology lcsh:HE1-9990 Automotive Engineering Respondent 050211 marketing Profitability index Business Small and medium-sized enterprises lcsh:Transportation and communications |
Zdroj: | LOGI, Vol 9, Iss 2, Pp 73-82 (2018) |
ISSN: | 2336-3037 |
Popis: | Small and Medium Enterprises (SME‟s) was proven to increase the country economic condition due to its capability to retain the product and capital flow stay inside. SME‟s tend to be more creative than the large and traditional enterprises, though the profitability may vary across segment. The rise of technology has brought the customer to be more educated related to product due the ease of information dissemination. Web 2.0 was the basic of today’s social media communication in the context of logistics, enabling the society to directly interconnected one to another. Based on this reason, this study proposed an alternative to understand the SME’s owner in adopting the use of social media for business and logistics purposes including marketing, sales, product announcement, etc. This study involved 53 respondent around south east Kalimantan. The data was analyzed by using GSCA analysis due to its ability to explore the effect amongst variable while ensuring the consistencies. The results present that all exogenous variables show a positive and significant effect, though the only variable showing non-significant effect is the performance expectancies. The greatest effect is shown by the social factor on attitude towards the social commerce. |
Databáze: | OpenAIRE |
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