Toward Intercultural Competency in Multicultural Marketplaces

Autor:	Geraldine Rosa Henderson, Eva Kipnis, Rene Dentiste Mueller, James M. Mandiberg, Abhijit Roy, Amanda J. Broderick, Miguel Angel Zúñiga, Chris Pullig, Guillaume D. Johnson, Natalie Ross Adkins, Nakeisha S. Ferguson, Catherine Demangeot
Rok vydání:	2013
Předmět:	Marketing Economics and Econometrics business.industry media_common.quotation_subject Vulnerability Public relations Intercultural competency Intercultural relations Multiculturalism Sociology Psychological resilience Business and International Management business media_common Diversity (politics)
Zdroj:	ResearcherID
ISSN:	1547-7207 0743-9156
DOI:	10.1509/jppm.12.051
Popis:	Intercultural competency plays a pivotal role in creating a more equitable and just marketplace in which situations of marketplace vulnerability are minimized and resilience is enhanced. Intercultural competency is the ability to understand, adapt, and accommodate another's culture. In this essay, the authors present a framework of intercultural competency development in multicultural marketplaces. They discuss resilience-building actions for multicultural marketplace actors, specifically, consumers, companies/marketers, community groups and nongovernmental organizations, and policy makers for three phases of intercultural competency development.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_dedup___::4766a746904454af4c410c7545a687a3 https://doi.org/10.1509/jppm.12.051 Zobrazit plný text záznamu Plný text ve formátu PDF