Stigma and Salvation: Advertising HIV Awareness in New York City: A Case Study
| Autor: | Rebecca Kern, Abbe E. Forman |
|---|---|
| Rok vydání: | 2013 |
| Předmět: |
Health Knowledge
Attitudes Practice medicine.medical_specialty Social Psychology media_common.quotation_subject Culture Human immunodeficiency virus (HIV) Popular culture Stigma (botany) HIV Infections Health Promotion medicine.disease_cause Education City area Gender Studies Acquired immunodeficiency syndrome (AIDS) Advertising medicine Humans Mass Media Sociology General Psychology media_common Stereotyping Public health virus diseases General Medicine medicine.disease Negotiation New York City |
| Zdroj: | Journal of Homosexuality. 60:1143-1159 |
| ISSN: | 1540-3602 0091-8369 |
| DOI: | 10.1080/00918369.2013.776427 |
| Popis: | Popular culture representations and negotiations of HIV/AIDS have fluctuated over the last several decades, and awareness of the illness and its causes has grown due to better education and extensive cultural dialogue. The following examines two contemporary HIV/AIDS public health campaigns in the New York City area. Although there have been limited improvements in the portrayals of HIV-positive individuals, advertising focused on HIV awareness still does not directly address prevention. These two campaigns encourage two distinct messages; one that reinforces the stigma attached to HIV/AIDS and one that promises salvation. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
|