The one-and-a-half sided parasocial relationship: The curious case of live streaming
| Autor: | Emory S. Daniel, Rachel Kowert |
|---|---|
| Jazyk: | angličtina |
| Rok vydání: | 2021 |
| Předmět: |
Parasocial relationships
business.industry Context (language use) General Medicine QA75.5-76.95 Live streaming Digital media BF1-990 Twitch Emotional engagement Computer mediated communication Electronic computers. Computer science Psychology Identification (psychology) Fandom business Social psychology Practical implications Reciprocal |
| Zdroj: | Computers in Human Behavior Reports, Vol 4, Iss, Pp 100150-(2021) |
| ISSN: | 2451-9588 |
| Popis: | Parasocial relationships have traditionally been conceptualized as one-sided, non-reciprocal relationships with media figures. However, the proliferation of online media “microcelebrities” via live streaming has shifted the nature of parasocial relationship away from the classic one-sided relationship and towards a “one-and-a-half” sided relationship characterized by the potential for reciprocal communication, strong community affiliation, fandom cultures, wishful identification, high emotional engagement, and increased presence. This paper explores the theoretical and practical implications of this shift, specifically within the context of live streaming on Twitch. |
| Databáze: | OpenAIRE |
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