SME's AND THEIR ATTITUDE TOWARDS CREATIVITY AND CROSS CULTURE MANAGEMENT FOR BUSINESS PRODUCTIVITY

Autor: K. Ratheesh Kumar, Dr. P. Pavithra
Rok vydání: 2022
Předmět:
DOI: 10.5281/zenodo.6805361
Popis: Creativity and cross culture management is generally the result of out-of-the-box thinking by the people who are motivated to create something different and new. This thinking differently may lead to the bringing out a new product, change in the service or process which is carried out routinely. Business efficiency alone cannot sustain competition and growth, although it is an essential part of the business. Creativity and cross culture management leads to revenue growth and in turn results into wealth creation. Hence, the present study is intended to analyze the impact of both creativity and cross culture management and its impact on the productivity in the selected small and medium Sized Enterprises in Coimbatore city.
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Databáze: OpenAIRE
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