Business model scaling and growth hacking in digital entrepreneurship

Autor:	Angelo Cavallo, Federico Cosenz, Guido Noto
Přispěvatelé:	Cavallo, Angelo, Cosenz, Federico, Noto, Guido
Rok vydání:	2023
Předmět:	system dynamic Settore SECS-P/07 - Economia Aziendale Management of Technology and Innovation Strategy and Management growth hacking digital entrepreneurship Business model innovation General Business Management and Accounting scalability
Zdroj:	Journal of Small Business Management. :1-28
ISSN:	1540-627X 0047-2778
Popis:	Creating an innovative product and validating an innovative business model may not be enough for digital startups to be competitive. To grow fast and expand globally, digital startups need to innovate their business model during the scaling phase. A pragmatic approach has recently been proposed to support digital entrepreneurs engaging in business-model innovation during the scaling phase (i.e., business-model scaling), a strategy known as growth hacking. However, we know little about its theoretical grounding and how effective growth hacking is, as businesses lack methodologies to assess its effectiveness before committing resources and investments. To fill this gap, we developed a method for supporting business- model scaling through simulation modeling and provided an illustrative application to the PayPal case. By doing so, we contribute to the ongoing debate on scalability in digital entrepreneurship.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_dedup___::46799b699cec1be7c513e7fe1a19e8ef https://doi.org/10.1080/00472778.2023.2195463 Zobrazit plný text záznamu