Splashing in deep waters of theory: A commentary section on Sandberg and Alvesson’s (2020) 'Meanings of theory'

Autor:	Franck Cochoy, Domen Bajde, Stephen Brown, Eileen Fischer
Rok vydání:	2021
Předmět:	theory mania Marketing Section (archaeology) Philosophy 0502 economics and business 05 social sciences meaning of theory 050211 marketing typology of theory theory Hierarchies of theory 050203 business & management Epistemology
Zdroj:	Bajde, D, Fischer, E M, Cochoy, F & Brown, S 2021, ' Splashing in deep waters of theory : A commentary section on Sandberg and Alvesson’s (2020) “Meanings of theory” ', Marketing Theory, vol. 21, no. 3, pp. 415-432 . https://doi.org/10.1177/14705931211010879
ISSN:	1741-301X 1470-5931
Popis:	This section presents four commentaries to Sandberg and Alvesson’s (2020) “Meanings of theory,” an article that argues common definitions of theory are too restrictive. To contribute toward a more diverse and level playing field, Sandberg and Alvesson propose a typology of five “basic theory types.” The commentaries here consider their arguments in the light of marketing and consumer research.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_dedup___::4630ea35eff278f4b9951aaab23d788f https://doi.org/10.1177/14705931211010879 Zobrazit plný text záznamu