| Autor: |
Sapna Rakesh, Arpita Khare |
| Rok vydání: |
2012 |
| Předmět: |
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| Zdroj: |
International Journal of Information Systems and Social Change (IJISSC). 3(4):65-83 |
| DOI: |
10.4018/jissc.2012100105 |
| Popis: |
Companies are increasingly using technology to target their customers and build relationship with them. Customer relationship management is perceived as a strategy which harnesses technology for providing more value to customers through customized products and services. However, technology now extends beyond the peripheries of Internet to mobile-based systems. The research was directed towards understanding the viability and scope of mobile marketing strategies in India. The acceptance of mobile marketing as a medium for dissemination of promotional information and product launches by companies was studied. |
| Databáze: |
OpenAIRE |
| Externí odkaz: |
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